Who we are
In this section, you should note your site URL, as well as the name of the company, organization, or individual behind it, and some accurate contact information.
The amount of information you may be required to show will vary depending on your local or national business regulations. You may, for example, be required to display a physical address, a registered address, or your company registration number.
What personal data we collect and why we collect it
In this section, you should note what personal data you collect from users and site visitors. This may include personal data, such as name, email address, personal account preferences; transactional data, purchase information; and technical data, such as information about cookies.
You should also note any collection and retention of sensitive personal data, such as data concerning health.
In addition to listing what personal data you collect, you need to note why you collect it. These explanations must note either the legal basis for your data collection and retention or the active consent the user has given.
Personal data is not just created by a user’s interactions with your site. Personal data is also generated from technical processes such as contact forms, comments, cookies, analytics, and third-party embeds.
By default, WordPress does not collect any personal data about visitors and only collects the data shown on the User Profile screen from registered users. However, some of your plugins may collect personal data. You should add the relevant information below.
Comments Privacy Policy
In this subsection, you should note what information is captured through comments. We have noted the data which WordPress collects by default.
Media
In this subsection, you should note what information may be disclosed by users who can upload media files. All uploaded files are usually publicly accessible.
Contact forms
By default, WordPress does not include a contact form. Using a contact form plugin, use this subsection to note what personal data is captured when someone submits a contact form and how long you keep it. For example, you may note that you keep contact form submissions for a certain period for customer service purposes. Still, you do not use the information submitted through them for marketing purposes.
Cookies
In this subsection, you should list the cookies your website uses, including those set by your plugins, social media, and analytics. We have provided the cookies which WordPress installs by default.
Analytics
In this subsection, you should note what analytics package you use, how users can opt-out of analytics tracking, and a link to your analytics provider’s privacy policy, if any.
By default, WordPress does not collect any analytics data. However, many web hosting accounts collect some anonymous analytics data. You may also have installed a WordPress plugin that provides analytics services. In that case, add information from that plugin here.
Who we share your data with
In this section, you should name and list all third-party providers with whom you share site data, including partners, cloud-based services, payment processors, and third-party service providers, and note what data you share with them and why. Link to their own privacy policies if possible.
By default, WordPress does not share any personal data with anyone.
How long we retain your data
This section will explain how long you retain personal data collected or processed by the website. While it is your responsibility to develop the schedule of how long you keep each dataset for and why you keep it, that information does need to be listed here. For example, you may want to say that you keep contact form entries for six months, analytics records for a year, and customer purchase records for ten years.
What rights you have over your data
In this section, you should explain what rights your users have over their data and how they can invoke those rights.
Where we send your data
This section will list all transfers of your site data outside the European Union and describe how that data is safeguarded to European data protection standards. This could include your web hosting, cloud storage, or other third-party services.
European data protection law requires data about European residents transferred outside the European Union to be safeguarded to the same standards as if the data was in Europe. So, in addition to listing where data goes, you should describe how you ensure that these standards are met either by yourself or by your third-party providers, whether through an agreement such as Privacy Shield, model clauses in your contracts, or binding corporate rules.
Contact information
In this section, you should provide a contact method for privacy-specific concerns. If you are required to have a Data Protection Officer, list their name and full contact details here.
Additional information
If you use your site for commercial purposes and you engage in the more complex collection or processing of personal data, you should note the following information in your privacy policy in addition to the information we have already discussed.
How we protect your data
In this section, you should explain what measures you have taken to protect your users’ data. This could include technical measures such as encryption, security measures such as two-factor authentication, and staff training in data protection. If you have carried out a Privacy Impact Assessment, you can mention it here too.
What data breach procedures we have in place
In this section, you should explain what procedures you have in place to deal with data breaches, either potential or real, such as internal reporting systems, contact mechanisms, or bug bounties.
What third parties we receive data from
If your website receives data about users from third parties, including advertisers, this information must be included within the section of your privacy policy dealing with third-party data.
What automated decision making and/or profiling we do with user data
If your website provides a service that includes automated decision making – for example, allowing customers to apply for credit, or aggregating their data into an advertising profile – you must note that this is taking place, and include information about how that information is used, what decisions are made with that aggregated data, and what rights users have over decisions made without human intervention.
Industry regulatory disclosure requirements
If you are a member of a regulated industry or subject to additional privacy laws, you may be required to disclose that information here.
This sample language includes the basics around what personal data your store may be collecting, storing and sharing, as well as who may have access to that data. Depending on what settings are enabled and which additional plugins are used, the specific information shared by your store will vary. We recommend consulting with a lawyer when deciding what information to disclose on your privacy policy.
We collect information about you during the checkout process at our store.
What we collect and store
While you visit our site, we’ll track:
- Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed.
- Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
- Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order and send you the order!
We’ll also use cookies to keep track of cart contents while you’re browsing our site.
Note: you may want to detail further your cookie policy and link to that section from here.
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:
- Send you information about your account and order
- Respond to your requests, including refunds and complaints
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages, if you choose to receive them
If you create an account, we will store your name, address, email and phone number, which will populate the checkout for future orders.
We generally store information about you for as long as we need the information for the purposes we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for XXX years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.
We will also store comments or reviews if you choose to leave them.
Who on our team has access
Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:
- Order information like what was purchased, when it was purchased and where it should be sent, and
- Customer information like your name, email address, and billing and shipping information.
Our team members have access to this information to help fulfill orders, process refunds, and support you.
What we share with others
In this section, you should list who you’re sharing data with and for what purpose. This could include, but may not be limited to, analytics, marketing, payment gateways, shipping providers, and third-party embeds.
We share information with third parties who help us provide our orders and store services to you; for example —
Payments Privacy Policy
In this subsection, you should list which third-party payment processors you’re using to take payments on your store since these may handle customer data. We’ve included PayPal as an example, but you should remove this if you’re not using PayPal.
We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as purchasing total and billing information.
Please see the PayPal Privacy Policy for more details.
